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University of Otago triples user satisfaction with digital overhaul [Video]

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Video Analysis for Marketing Insights

University of Otago triples user satisfaction with digital overhaul

Join us as Hone Paul, Director of Marketing at the University of Otago, shares the university’s journey to revamp their digital presence.

With a rich history dating back to 1869, Otago faced challenges with an outdated CMS and inefficient web experience. Hone discusses overcoming cybersecurity concerns, the importance of audience-focused strategies, and partnering with SQUIZ to implement a modern CMS.

Discover how these changes have improved user experiences, streamlined operations, and set a foundation for future digital innovation.

00:00 Introduction to Otago University
01:22 Challenges with the Old CMS
03:28 Goals for the New Platform
08:13 Choosing the Right Partner
10:12 Discovery and UX Research
14:51 Migration Process
17:38 Current Capabilities and Benefits
31:25 Future Plans and Reflections

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