Unlocking Growth: How Data-Driven Strategies Boost Marketing ROI in Tough Times [Video]

Join us for a deep dive with Srikrishna Swaminathan. He is the Co-Founder and CEO of Factors.AI, a cutting-edge platform designed to empower B2B and SaaS marketing teams with data-driven insights. With a strong focus on signal-based account identification and automated workflows, he helps businesses optimize their marketing campaigns and accelerate revenue growth. Under his leadership, Factors.AI leverages real-time attribution and customer journey analysis to improve ROI on LinkedIn Ads and other channels. Srikrishna brings years of experience from his roles in business development, sales, and investment banking, making him a thought leader in marketing strategy and growth optimization for SaaS companies.

We’ll discuss best practices as it relate to:

– Boost LinkedIn Ads Efficiency: By leveraging intent-based targeting and real-time data, companies can dramatically improve ad performance, essential for navigating rising customer acquisition costs in today’s market.

– Align Sales and Marketing for Growth: Businesses that unify sales and marketing efforts see stronger customer retention and better long-term growth, a key strategy in an unpredictable economic climate.

– Leverage Data for Higher Conversions: Using signal-based insights leads to significantly higher conversions, making it crucial to optimize lead generation when resources are tight.

This Thought Leaders episode is brought to you by vendorful. Vendorful’s AI Response Assistant is designed to revolutionize the way businesses manage RFPs, RFIs, and Security Questionnaires. By leveraging advanced artificial intelligence, the assistant can automatically craft responses by drawing on past answers and company collateral. This not only streamlines the response process but also ensures that responses are perfectly tailored to each questionnaire.