Unlocking Insights With Consumer Purchase Data (ft. Jonathan Silver) [Video]

In this episode, Jonathan Silver, CEO of Affinity Solutions, discusses the importance of behavioral data in understanding consumer spending patterns. He shares his journey from launching a potty training product to leading a company that provides valuable insights to retailers and financial institutions. The discussion covers the evolution of Affinity Solutions, its partnerships with organizations like the National Retail Federation, and the impact of economic indicators on retail trends. Silver emphasizes the need for retailers to adapt to changing consumer behaviors and the significance of data-driven decision-making in the retail landscape.

Chapters:
00:00 Introduction
00:30 Intro To Affinity Solutions
03:10 From Potty Training to Retail Insights
11:41 Building Affinity Solutions
17:07 Partnership with NRF and Economic Insights
20:08 Data Applications in Retail Strategy
26:30 Understanding Competitive Insights Through Data
27:08 Unusual Consumer Spending Patterns
28:47 The Importance of Mobile Data in Retail
30:22 Innovative Segmentation in Consumer Behavior
31:18 Retail Trends and Predictions for 2025
34:35 Economic Indicators Impacting Retail
37:25 Consumer Confidence and Spending Behavior
38:07 Diverse Economies and Consumer Spending
40:07 Balancing Inflation and Discretionary Spending
42:08 Leveraging Data for Customer Insights
44:49 Leadership Evolution in Retail
49:19 Key Questions for Retailers in 2025
50:56 Conclusion

Learn more about Affinity Solutions:
➤⁠ https://www.affinity.solutions/

Follow Jonathan Silver on:
➤⁠ LinkedIn⁠: https://www.linkedin.com/in/jonathan-silver-33b456/

Listen to Consumer Code on:
➤ Spotify: https://open.spotify.com/show/4JC25NQkp67rVuYpyuf9xz
➤ Apple: https://podcasts.apple.com/us/podcast/consumer-code/id1772758327
➤ YouTube: https://www.youtube.com/playlist?list=PLxwr-W_NFC9Du0e3BpCpErLdW9Db4XsFA

Follow Lyden Foust on:
➤⁠ LinkedIn⁠: https://www.linkedin.com/in/lydenfoust/
➤⁠ Instagram: https://www.instagram.com/lydenfoust/

About Spatial.ai:
Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance.

Learn more or schedule a free 30-minute demo at https://spatial.ai