Delve into the world of user acquisition (UA) and performance marketing with Adam Smart, Director of Product Gaming at AppsFlyer, and Piyush Mishra, Director of Growth Marketing at Product Madness. Piyush shares his journey from data analytics to leading a marketing team at Product Madness. They discuss the intricacies of UA, the impact of Apple’s SKAdNetwork (SKAN), and practical strategies for navigating the ever-evolving landscape of digital marketing. Tune in for insights on data-driven marketing, the challenges of attribution, and the future of privacy in the mobile advertising world.
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🎬 Chapters:
00:00 Introduction
01:20 Piyush’s Career Journey
05:30 Learning the Basics of UA
10:15 Let’s Talk about SKAN
14:45 SKAN or ASA?
19:45 How are you working with SKAN?
20:43 Coarse or Fine values?
26:33 Advice for starting with SKAN
29:40 Recruiting: SKAN expert or not?
38:05 Anyone got a time machine?
40:28 Where do you go for knowledge?
43:05 Conclusion
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