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Usher brings career-spanning performance to St. Louis in 2 shows [Video]

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Interactive and Immersive Marketing

Intergenerational fans danced and sang the night away to 30 years of Usher’s music

ST. LOUIS — Fans are still talking about Usher’s highly-anticipated two-night tour in St. Louis earlier this week. The “Past, Present, Future” show delivered an immersive experience highlighting three decades of pop hits and R&B classics.

The show opened promptly at 9 p.m. and ended almost to the minute at 11 p.m., which was likely appreciated by the hoards of 40-plus fans dressed to kill but who also needed a full night’s rest to meet their family’s demands the next day. Giddy mid-life women danced and sang like they were back in the “clurb” from the late 90s and early 2000s. Of course, Usher’s catalog includes more recent songs, but those tracks from two decades ago hit different. 

“I was a big fan of Usher when I was younger,” one mom told me. “But there was …

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