Explore how the combined power of content, AI, and data can transform student engagement in higher education. This session will dive into the art of crafting content that truly resonates with today’s students, driving deeper and more meaningful connections. You’ll gain insights into building data-driven, GPT-powered student personas that enable personalized and effective communication. Additionally, the session will reveal AI-driven strategies for monitoring and supporting student performance, ensuring timely interventions that boost retention and overall student success. By the end, you’ll have a comprehensive understanding of how these tools can work together to enhance your institution’s engagement efforts.
Presenter: Brian Piper
Director of Content Strategy and Assessment, University of Rochester
Host of AI for U
Brian Piper is an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for hundreds of companies including Xerox, L3Harris, IBM, and Volvo, and has spoken at hundreds of conferences and events. Brian has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse. Brian wrote Epic Content Marketing for Higher Education and co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer and a co-author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top 10 higher education marketers to follow in 2023. When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.
– – – – – – – – –
See Element451 in action: https://element451.com/demo
Join our next webinar: https://element451.com/events
Keep learning on our blog: https://element451.com/blog
Follow Element451: https://linkedin.com/company/element451
![Markets stall, inflation and bitcoin rise amid Trump fears [Video]](https://aimarketingshowcase.com/wp-content/uploads/2024/11/mp_549538_0_09b7582f797ce87ejpeg.jpg)
![Episode #3 | The Critical Role of Data Freshness in Business Decision-Making [Video]](https://aimarketingshowcase.com/wp-content/uploads/2024/11/mp_548917_0_0jpg.jpg)
![Unlock the full potential of your marketing strategy with our email marketing solution! [Video]](https://aimarketingshowcase.com/wp-content/uploads/2024/11/mp_547607_0_0jpg.jpg)
