How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos

Valtteri Bottas drops a track recorded on the track [Video]

Categories
Video Analysis for Marketing Insights

Valtteri Bottas recently released his debut single, but the Finnish Formula 1 driver didn’t provide vocals or play an instrument.

Currently streaming on Spotify, the track—titled “Flight of the Valtteri”—was made using biometric data from Bottas as he drove around California’s Thunderhill Raceway in an Audi R8. It was a marketing stunt for data-analysis firm Hyland, a personal sponsor of Bottas, as well as an official partner of the Sauber F1 team for which he currently drives.

Bottas was hooked up to sensors that measured things like heart rate, brain activity, sweat production, and respiration. The collected data was then handed over to producers and composers and turned into a roughly three-minute track, which is currently streaming on Spotify.

While it’s unclear whether music derived from biometric datais finally about to have its moment, Bottas may soon be forced into a career change. He’s one of the few drivers currently on …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads