LONDON, UK — Allwyn, operator of The National Lottery, launches a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to play games at Christmas. The fully integrated campaign brings to life the fun, away-from-the-phone, interactive role that National Lottery Scratchcards play in social moments – festive gatherings being a perfect example.
Launching in the same week that The National Lottery celebrates its 30th birthday and announces a landmark £50 billion raised for Good Causes, this campaign “Musical Scratchcards” invites the nation to embrace Scratchcards by encouraging play that sparks laughter, shared moments, and even a bit of friendly rivalry. From playing a round of “Musical Scratchcards” around the dinner table to other imaginative games in a wide variety of settings – Allwyn is putting The National Lottery at the center of group traditions that families with grown-up children and groups of adult friends can look forward to each year.
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