Video marketing is really getting something right when it inspires and moves us. Today, Claire, our Production Manager, gets emotional and shares two such video campaigns she loves.
Both adverts are promoting very different products – Google Maps and Guinness – but they share fundamental elements that we’d recommend for content marketing campaigns – using authenticity, emotions and storytelling to inspire.
Google Maps Video Ad – Saroo Brierley: Homeward Bound
This video ad for Google Maps tells the remarkable true story of Saroo Brierley. Born in India, as a five-year-old Saroo got lost at a train station and ended up miles away, finally being adopted by an Australian family.
Watch the video advert to see how he finds his way back home.
This video is really powerful and moving with the real-life element adding authenticity. The Google Maps product is brought alive by showing how it can solve real-life issues. Saroo finds his way back home …