Video brings about a revolution in internal communication at McDonald’s Japan [Video]

McDonald’s Japan has been growing for 40 years and is the dominant player in the fast food industry. It now has nearly 3,000 stores. Unfortunately, the development of training programs has lagged behind. Until recently, the head office had been compiling training information in booklets. In that case, the entire booklet had to be reprinted and redistributed to all McDonald’s Japan stores every time it was updated. Furthermore, employees had to go to the back room every time they had a question and flip through the booklet to find the answer. With the number of non-native Japanese employees increasing and turnover reaching 50%, McDonald’s Japan needed to implement training for all employees in an efficient manner.

By using video training on iPads and Brightcove in the backend, McDonald’s Japan has revolutionized training for its multilingual employees. The revolution is not limited to training. Now, messages from the CEO and team …