MFAs Impact: The Great Debate
This session delves into the controversial impact of Made-For-Advertising (MFA) websites on the digital advertising ecosystem. Experts will discuss the implications for brands, agencies, and publishers, addressing concerns around transparency, ad fraud, and media quality. Attendees will gain insights into the role of MFAs in the future of programmatic advertising and whether they are a benefit or a burden to the industry.
Moderator:
Eze Uchegbulam, Manager Activation, GroupM
Speakers:
Jan Philipp Hinrichs, Senior Director, Agency Partnerships & Development CEE, IAS
Daria Oshry, VP publisher solutions, Online Media Solutions & TWIPN DE member
Margarita Antciburova, Customer Success Manager, DoubleVerify
Leonhard Sauer, Country Manager Central Europe, PubMatic