MAKATI, PHILIPPINES — At the inaugural “Media BAI 2024,” held on November 05 at Whitespace Makati, the spotlight was on the transformative power of hyperlocal storytelling in the Visayas and Mindanao (VisMin) regions. The event was a collaborative effort between Cebu-based digital transformation agency, Republiq Group of Companies (RGC), and RMN Networks-Marketing and Media Ventures (RMN-MMV), the marketing arm of one of the Philippines’ largest radio broadcast companies, The RMN Networks. Together, they demonstrated how brands can craft impactful campaigns tailored to VisMin audiences.
Hosted by Bogart the Explorer from Davao City, the summit drew an enthusiastic crowd of over 500 participants from the advertising, branding, and marketing realms, surpassing initial expectations.
“Media BAI” is a pioneering project designed to showcase the unique identity and storytelling potential of VisMin. Attendees were treated to an immersive experience of the region’s culture, …