Visualizing Voice of the Customer Data with Topic Models [Video]

Customer feedback holds valuable insights, but how can you make sense of the massive amount of text data from reviews, social media posts, and surveys? In this video, Professor Kevin Hartman breaks down how to use topic models to visualize and analyze Voice of the Customer (VoC) data. Learn how to uncover hidden themes in customer feedback, identify emerging trends, and use these insights to optimize your marketing, brand strategy, and customer service.

____________________________________________

Chapters:
00:00 Introduction
00:57 Intro to Voice Of The Customer data
02:26 Key topic explored in this video
02:50 What are topic models?
05:16 How do we build topic models?
07:56 How do we interpret topic models?
09:47 How do we apply topic models?
11:16 Subscribe, Like, and Share!

____________________________________________

Key Points Covered:

• What Are Topic Models? Understand how this data visualization technique helps you analyze large amounts of text data.
• How Topic Models Work: See how words are grouped into topics based on their frequency and connections.
• Tools for Building Topic Models: Learn about coding and no-code tools like R, Python, and online platforms like MonkeyLearn.
• Real-World Example: Watch a walkthrough of a topic model built on hotel customer reviews to identify key themes like room design, pricing, and features.
• Applying Topic Models: Discover how to use these insights to improve brand messaging, product offerings, and customer satisfaction.

____________________________________________

Join the Community:
👉 Subscribe to our channel for weekly videos on data analytics and storytelling.
👉 Sign up for our e-newsletter (https://artscience.ai/) for deeper dives into analytics topics.
👉 Follow Kevin on LinkedIn (https://www.linkedin.com/in/iamkevinhartman) for weekday posts and insights.
👉 Follow us on LinkedIn (https://www.linkedin.com/company/artscience-analytics) for updates and news.
👉 Visit our blog (https://artscience.ai/blog) for more resources and updates.

____________________________________________

Connect with Us:
– Website: https://artscience.ai/
– Newsletter: Sign up at https://artscience.ai/
– Blog: https://artscience.ai/blog

Become a better data analyst with Art+Science. We’re excited to take this journey together and help you become a data storytelling expert!

____________________________________________

Keywords and Tags:
voice of the customer, topic models, data visualization, sentiment analysis, customer feedback, text analytics, marketing strategy, R and Python for NLP, hotel reviews analysis, brand strategy, customer experience, Kevin Hartman, art+science