Vivazen and the Evolution of Public Relations in the Supplement Industry Marketing [Video]

The natural health and wellness industry has witnessed a remarkable shift over the past decade. Consumers have become more knowledgeable and selective about the supplements they choose, for example. Moreover, as the industry has become increasingly saturated with new products, the role of public relations (PR) has grown exponentially.

One brand that has successfully leveraged PR to stand out is Vivazen, a natural pain relief supplement. This post explores how Vivazen has utilized public relations to build a strong presence in the competitive supplement market and what other brands can learn from its approach.

RELATED ARTICLE: VIVAZEN® RELAUNCHES AS A PUBLIC BENEFIT CORPORATION

In the crowded world of supplements, simply having a good product isn’t enough to guarantee success. In order to gain a competitive edge, brands need to invest in effective public relations strategies. What’s more, these strategies must elevate their product, educate their audience, and build trust. PR helps supplement brands create visibility, control their messaging, and …