Vodafone Ireland has rolled out a new cross platform campaign called “Every Connection Counts.” Created by Grey London, the campaign aims to highlight the importance of connectivity and that “every connection, no matter how small, has the power to create a positive difference in people’s lives.”
The campaign is running across TV, OOH, digital and radio.
The hero TVC sees a mother returning to cycling after a long hiatus but when she struggles to keep pace with her friends across the challenging Irish countryside, a message from her daughter gives her the spirit to carry on.
The TVC was directed by BAFTA award-winning director, Charlotte Wells, famed for the award-winning film, Aftersun (2022) and featured a group of amateur cyclists as opposed to actors.
“At Vodafone, we understand the critical role connectivity plays in our customers lives. That is what drives our commitment and dedication to create the best possible …