Volkswagen introduces Alexa-powered test-drives | Amazon Ads [Video]

From intelligent driver-assistance systems to touch-screen displays and even massaging seats, vehicles today are equipped with a myriad of new features for car shoppers to explore. That’s what makes the test-drive so important—customers want to hit the road and get acquainted with a new model before making a purchase. To help make the car-buying process easier, Volkswagen has introduced a new program, Test Drive With Alexa, that allows shoppers to take the all-electric Volkswagen ID.4 SUV for an interactive ride.

Since the program launched in September, customers in select regions have been able to schedule in-person, Alexa-guided test-drives of Volkswagen’s ID.4 SUV. Following a brief tour of the vehicle with a Volkswagen product specialist, participants can embark on a real-world test-drive with Amazon Alexa as their companion. The Alexa experience is enabled through an Echo Auto device on the vehicle’s dashboard.

As participants get a feel for the ID.4’s drivability, …