Waco, TX: Baylor University partners with Noise New Media to boost events [Video]

WACO, Texas — Baylor University has enlisted Nashville-based entertainment and digital marketing agency Noise New Media LLC to enhance its concert programming and live event experiences at the newly opened Paul and Alejandra Foster Pavilion and other campus venues.

The Foster Pavilion, which serves as the home for Baylor’s men’s and women’s basketball teams, hosted its first basketball games in January 2024. The 7,000-seat venue officially opened for non-basketball events and external bookings in November 2024.

Under a three-year exclusive agreement, Noise New Media will handle strategic event booking, marketing and consulting for the Pavilion. The agency will work with the University to attract high-profile entertainment acts across various genres, including music, comedy, artistic performances and non-NCAA sports events.

“Foster Pavilion is officially open for business as we look to bring …