Walmart announced on Monday that it had unveiled a new logo, part of “a comprehensive brand refresh.”
The U.S.-based retailer boasted in a news release that the new look — its first change since 2008 — reflects its evolution. In its online “brand center,” Walmart applauded its colour palette (true blue and spark yellow), font (“everyday sans”) and trademark “spark” symbol, calling the latter “a beacon that guides customers.”
But some people online have noticed something else about the new logo.
“It looks the same,” wrote someone on X, one of many people with similar sentiments.
“I can’t believe someone got paid for this,” posted another person.
“A complete overhaul has long been overdue, and while some may be uncomfortable with this radical change, it was time,” joked someone else.
Walmart is the world’s largest retailer, employing some 1.6 million people in the U.S. and approximately 100,000 people in Canada.
Its founder, Sam Walton, opened the first store in 1962 …