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Want to visit Barbie Beach House? Soon you will be able to | US News [Video]

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Interactive and Immersive Marketing

Toy manufacturer Mattel is set to bring its iconic brands to life by opening up its first ever theme park in the US next year.

The nine-acre Mattel Adventure Park in Glendale, Arizona, promises over 25 attractions inspired by childhood favorites.

Star of the show is none other than Barbie, who takes the spotlight with a dedicated Barbie Land. Visitors will be able to explore the iconic Barbie Beach House, which comes with its own interactive retail experience where visitors can build their own Barbie set in the Barbie Dream Closet Experience using hologram technology.

Also available will be the Barbie Flying Theatre, which will allow parkgoers to embark on an epic journey from ocean depths to outer space, and the Barbie Rooftop bar, which comes complete with signature pink drinks, snacks, and sweeping views.

Mattel’s classic brands will also get a chance to take the spotlight, with Hot Wheels roller coasters and electric go-karts set to rev up …

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