Watch: Insurance firms go at classic heart warming Christmas advert [Video]

When you think of Christmas adverts, you would usually think of department stores and supermarket chains battling it out to have the most heart warming ad on television.

It is fair to say that you would not associate insurance with this. That’s not me saying the industry can’t create Christmas ads, but they are not usually your classic John Lewis type ones.

However, that doesn’t mean it’s not worth a go. And insurance software policy provider Genasys is embracing the festive spirit with the launch of its own artificial intelligence (AI) powered ad.

Essentially, the ad tries to show how AI can make work processes quicker. So, how can you make that light hearted and heart warming?

Well, Genasys has done this by telling the story of a fictional underwriter overwhelmed …