DoorDash announced it had renewed its multi-year partnership deal as the on-demand delivery platform partner of the NBA and WNBA on Monday. To celebrate the news, the company partnered with legendary rapper Kurtis Blow to update his 1984 song “Basketball.”
The work, titled Basketball 2.0, serves as a music video for the updated “Basketball” song, which makes it Blow’s first music video in over 25 years, according to a press release. DoorDash tapped the New York Knicks’ Jalen Brunson and Josh Hart and retired WNBA player Sue Bird to star in the video, which highlights the basketball’s enduring pop culture prominence.
For Basketball 2.0, Blow updated the lyrics to include current NBA stars such as Luka Dončić, Kevin Durant and Nikola Jokić. And WNBA athletes get a spotlight, too, with rapper Lola Brooke performing a feature verse calling out Angel Reese, Caitlin Clark, Jonquel Jones and other WNBA stars.
Blow …