Providing content to a live audience that greatly exceeded expectations
In 2020, amid growing concerns about a new coronavirus outbreak in Japan, the decision was made to broadcast the live internet broadcast of the “PLAZMA” to reduce the risk. Treasure Data had originally had the idea of digitally transforming the “PLAZMA” itself. While they were developing their forward-looking vision, they were also quietly considering live streaming as a foothold, and in the end they decided to go ahead with the live streaming in response to social needs. However, by combining their previous experience in recording and filming with Brightcove Live, they were able to achieve this in a short period of time.
There were around 1,300 pre-registrations for the seminar, and based on past statistics we expected around 600 to 700 people to attend. However, in reality, around 400 people attended on both days, and the number of online viewers recorded …
