7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos

What crisis of confidence? Cut IT some slack [Video]

Categories
AI Content Generation and Curation

The IT department is under pressure due to the rapid emergence of AI, and trust from the C-suite is decreasing. But these challenges are temporary — and suggest business-IT alignment is a two-way street.

Credit: Shutterstock

In September, Gartner presented a list of CIOs’ biggest challenges right now, and apart from things that address the here and now of IT (AI, new security challenges, talent gaps), one of the main pain points the 12,000 CIOs in the survey highlighted was a more traditional issue: demonstrating to management that investments in IT have a business value.

Last week, a report came out citing research from IBM that showed that company management’s trust in the IT department has decreased over the past decade. Only 36% of CEOs in the survey said they had confidence that the IT department can deliver basic services, compared to 64% in the same survey in 2013.

Does this mean we have a crisis of confidence? If management must be convinced that …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads