Walk along the walls of any of the 1,525 Spirit Halloween locations across the country, and you’ll encounter a familiar layout. In the New York City flagship store, a former Bye Bye Baby location, the first thing you see upon entering is an immersive haunted house experience. As you walk through the tunnel, you’re greeted by the sweet aroma of cotton candy.
From there, you can explore what Nikki Balles, Senior Director of PR & Brand Image at Spirit Halloween, refers to as the “cozy section,” filled with Halloween-themed pajamas, fleece slippers, an array of dog costumes and $29.99 spooky tumbler cups — including a highly sought-after bedazzled version that’s almost impossible to find.
Continuing your journey, you’ll discover the store’s DIY wall, stocked with every costume essential you could need — hats, bodysuits, wigs and animal ears — to bring even the wildest Halloween costume fantasies to life. This …