Artificial intelligence and related tech advancements have conquered the marketing world for good. Consequently, consumers have raised the bar, opting for brands that provide more human-centric interactions and personalized experiences.
Having a stand-by agent for every visitor who lands on your eCommerce website is impossible, especially when targeting a large audience worldwide. However, it’s important to find ways to follow this stream to keep your customers and prospects satisfied.
And that’s where conversational marketing takes the lead, adding to your existing digital and traditional marketing tactics. Learn how to provide meaningful conversational experiences to customers and build strong relationships.
Conversational marketing is a dialogue-driven marketing approach that enables users to have real-time conversations with a brand. However, these conversations don’t necessarily need to be conducted by humans on the business side. You can mimic human conversations with software powered by tech advancements, such as Artificial Intelligence (AI), machine learning, NLP, …