Interactivity is a powerful feature that you gain access to using Amazon’s
. These ads run on popular video supply across
,
, and Fire TV channels (including TV shows, movies, and live sports broadcasts), as well as third-party streaming TV apps like A&E, Lifetime, and Crackle. Interactivity is now enabled as the default across streaming TV inventory, meaning it’s easier than ever for brands to activate an interactive campaign.
For example, a new feature available via Amazon’s Streaming TV ads is the interactive pause ad, which enables customers to further engage with brands while pausing the content they’re streaming. When viewers press pause on their living-room remote, they will see a high-impact unit featuring brand messaging and imagery, along with a remote interactive creative overlay. These ads extend the engagement opportunity beyond a traditional ad break, as the overlay is available to customers for as long as the content is paused.