What is Market Segmentation? [Video]

Learn how to effectively reach your customers! Market segmentation tailors your marketing strategies for greater impact. #Marketing #Segmentation #BusinessStrategy #customerinsights

Market segmentation is the process of dividing a broad customer base into smaller, more defined groups. This allows businesses to tailor their marketing strategies to meet specific needs and behaviors of different segments. For example, a company might segment its market by demographics, such as age or income, to ensure their products resonate with each group. This approach enhances customer satisfaction and drives sales because it allows for personalized marketing. By understanding who your customers are and what they want, you can create targeted campaigns that speak directly to them. Engage your audience effectively by using market segmentation strategies. Like and subscribe for more insights!

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