What Is Marketing AI? An Overview for Leaders [Video]

In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the intricacies of AI in marketing. They discuss the difference between hype and reality, and explore the key concepts of AI like machine learning, natural language processing, big data, and predictive analytics. They provide practical examples and actionable advice for marketers looking to leverage AI.

00:00 Introduction

00:13 Demystifying Marketing AI

00:33 Deep Dive into ‘What is Marketing AI? An Introduction for Leaders’

00:52 AI as a Sophisticated Assistant

01:45 Key AI Terms for Marketers

01:58 Machine Learning

02:21 Natural Language Processing

05:24 How AI Is Used in Real-World Marketing

05:43 Customer Segmentation and Hyper-Targeting

06:28 AI in Content Creation and Lead Scoring

07:20 Dynamic Pricing

07:56 Visual and Image Recognition

08:12 Getting Started with AI

09:05 Conclusion and Final Thought

09:47 Wrap Up and Call to Action

Find the full article, including pro tips and suggestions for executive leave-behinds at: https://marketingfrontier.ai/what-is-marketing-ai-an-overview-for-leaders/

This podcast is provided by https://marketingfrontier.ai/ and generated using AI

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