What Is Troll Marketing? How Celebs Like Ranveer Singh, Taylor Swift And More Used It To Create Brand [Video]

Social media trolls are often labelled negative and sometimes, trolls can even make or break someone’s career. The cancel culture in the recent times has gained momentum and destroyed several careers. However, there are some marketing geniuses who use these trolls to leverage their brand and image. Along with the growing presence of trolls, ace marketers have now coined a new term called Troll marketing. What exactly is troll marketing? In layman’s terms, Troll marketing is creating buzz over controversies and inturn using it for their gain. Here are some of the best examples of how these celebs used trolls to create their own brands.

Ranveer Singh

Ranveer Singh is one the top Bollywood actors and often a target of trolls, be it his fashion, his over-energetic antics or controversial photoshoots. Time again this actor and his marketing team have turned the tide. Recently, Ranveer launched his own protein bar brand called …