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AI Behavioral Targeting

What it means for your privacy [Video]

Exclusive: Are we willing to forgo our data privacy in return for the amazing features of Artificial Intelligence or is this a conversation that is long overdue?

As Apple prepares to launch AI software on iPhones, one question stands out: who’s really accessing your data?

Most people have no idea whether AI companies can see their chats, save their documents, or expose them to cybersecurity risks.

While many tech companies avoid addressing these concerns, Apple is stepping up. Their new “Apple Intelligence” features promise to balance AI’s power with strict privacy standards.

Announced in June, Apple’s AI will process data on your device where possible and tap into a “Private Cloud Compute” when more power is needed — without compromising user privacy.

Apple’s Senior Vice President Software Engineering Craig Federighi spoke exclusively to 9News.com.au about the privacy concerns around AI, saying there are “significant concerns among many people who are new to AI …

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