What to Do After You Press Record: A Formula for Videos People Love

People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. As of this writing, she has 75,947 subscribers. Wait, 75,948 … 949.  Wouldn’t you love to know why?

Hint: It’s not because her brand name includes the word “sexy,” a word she chose because she advises marketers on how to bring out the sexy in whatever they sell.

Her popularity comes, at least in part, from her discovery of a formula for making videos that people love.

Amy Schmittauer Landino, a consultant in video content marketing and author of the book Vlog Like a Boss, spilled her secrets at Content Marketing World in her talk How to Create and Repurpose Video Content for More Attention. While I won’t reveal everything (how sexy would that be?), I will share her nine-part formula for what to do after you hit record.

The Formula

Amy asks, “Once you hit record, do you know what you’re doing from start to finish? Do you know …