What We Learnt at the 2024 Gecko Forum [Video]

01. AI is Really Shaking Things Up

There was no getting away from AI at this year’s forum. But here’s the interesting thing – we’re not seeing it replace people. Instead, it’s becoming a powerful tool to help teams do more with less.

The numbers tell an interesting story. AI chatbots are now handling 96% of student questions successfully, with more than half of these conversations happening outside office hours. These bots can chat in pretty much any language without needing translated content, and we’ve moved way beyond simple “if this, then that” responses. What’s really exciting is how AI is starting to connect dots across the whole student journey, making every interaction more meaningful.

02. Student Recruitment Isn’t What It Used to Be

Post-COVID, things have definitely shifted. Students are less keen to travel far from home, and parents are getting way more involved in decisions. International recruitment is dealing with some tricky policy changes, and one-size-fits-all approaches just aren’t cutting it anymore. Students want …