The move “reinforces that Goldfish crackers are not just for kids,” according to a statement from the brand.
Although they now have a fancy moniker, the look and taste of the crackers will stay the same.
Snackers can visit ChileanSeaBassCrackers.com October 23-30 to purchase two bags of Chilean Sea Bass crackers for $7.38 while supplies last.
The Chilean Sea Bass campaign and creative are supported by integrated marketing efforts, including earned media and a strategic creator partnership with Dude With Sign.
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The brand has also created a video to support the campaign.
The Goldfish Chilean Sea Bass campaign was developed and produced by Mischief @ No Fixed Address and Spark supporting paid media and influencer partnerships. Zeno Group is handling PR for this campaign.
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