Wheres the Beef? program expands outreach to direct beef sales industry [Video]

KAY LEDBETTERTexas A&M AgriLife

When producers in Ochiltree County were interested in beginning direct-to-consumer beef sales, Texas A&M AgriLife Extension Service agent Scott Strawn reached out to colleagues to gather the information potential business owners needed to be successful.

That was the beginning of the award-winning “Where’s the Beef?: Economic and Legal Considerations for Direct Beef Sales” program, created in 2020. The program continues to expand, now offering videos, as the creators strive to help producers hear firsthand about the industry.

“In today’s market, it’s important for producers to be flexible in their marketing strategies, to create more opportunities for profit and options for risk mitigation,” said Tiffany Lashmet, J.D., AgriLife Extension agricultural law specialist and associate professor in the Texas A&M Department of Agricultural Economics, Amarillo.

Lashmet said while there was a lot of marketing information about telling your story, building a brand and such, there was a real lack of information related …