Which Types of Content Will Win Over Google AI Overviews, According to Experts & 300+ Web Strategists [Video]

Since May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we know it.

While content quality has always mattered, the stakes are now higher than ever as content must be not only informative and unique, but also easily digestible by Google’s AI.

This shift leaves a big question: What happens to your traffic if some of your content becomes redundant?

Check out insights from HubSpot’s SEO experts on which content to prioritize and what to avoid in the post-SGE landscape.

Which Types of Content to Lean into Ahead of Google’s SGE

1. Lean into personality-driven, thought-provoking content.

AI has a lot going for it. But, due to the nature of it being a robot, it inherently lacks one thing: a perspective.

Which is why you’ll want to ensure you start leaning into personality-driven thought leadership content that offers personal lessons, examples, and novel concepts that drive conversations forward.

In a survey we ran of 300+ U.S. web strategists …