The fintech company’s chief brand officer, Daljit Singh, calls customer service chatbots the pit of despair when we catch up with him as part of The Drum’s Finance & Utilities Focus.
“No one starts a business to do tax returns,” says Anna Money’s chief brand officer and co-founder, Daljit Singh. Acutely aware that accounting isn’t fun, he set out to build a business where most of it can be automated, customer service is helpful and the product injects some joy and levity where possible.
Singh has spent much of his career launching and running design businesses, which means he has experienced the agony of navigating business accounting and tax. Crucially, he still thinks like a designer, so he endeavored to resolve these issues through product development with customer service wrapped around it when co-founding Anna Money in 2018.
Customer service in banking, as Singh sees it, has nose-dived – and this is why. In the past, …
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