Why Boots Hearingcare listened to Journey Furthers advice on online bookings [Video]

Winning Gold at The Drum Awards for Media in the Paid Search category is Journey Further with their work that helped Boot Hearingcare transform booking availability through strategic data-driven digital marketing. Here is the award-winning case study.

Boots Hearingcare came to us with ambitious growth targets. It needed to increase web bookings and optimize adspend without the need to increase investment.

Boots Hearingcare identified that web appointment availability data had the potential to unlock conversion rates – it just needed the right partner to collaborate on the right strategy.

Solution

To track appointment availability, we built a custom ETL application that extracts data from the Boots Hearingcare booking system and uploads to our data warehouse, enabling real-time monitoring and improved awareness of postcode level availability. We monitored appointment availability from its competitors, integrating this information into our data model to evaluate the impact on Boots Hearingcare conversion rates, and provided additional …

Tags Artificial Intelligence Marketing, Big Data, Content Marketing, Data Science, Machine Learning