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Why CIOs need a two-tier approach to gen AI [Video]

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Personalization Strategies using AI

AI tools vs. solutions: IT leaders should embrace AI tools, such as copilots and assistants, to help employees get comfortable with more complex and impactful AI solutions, researchers say.

Credit: PeopleImages.com – Yuri A / Shutterstock

CIOs failing to gain organizational traction with generative AI might want to rethink how they are introducing the technology — and how they are honing their AI strategies to suit.

When IT leaders consider generative AI, they should create separate strategies when rolling out productivity-enhancing AI tools than when deploying business-case-driven AI solutions, according to new research from the Massachusetts Institute of Technology.

So-called AI tools and AI solutions offer two distinct opportunities for organizations interested in gen AI and may require separate approaches to deployment to succeed, according to a recent MIT Center for Information Systems Research (CISR) briefing, “Managing the Two Faces of Generative AI.”

The key to getting value from both AI tools and AI solutions is to deploy them in the right way …

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