Why the Hell is Midjourney Entering Hardware Business? [Video]

Earlier this month, AI image-generation platform Midjourney announced new and improved features with the Midjourney 6.1 version. Last week, they announced free trials on its web browser in a probable bid to attract new customers, which even saw a significant shift in user engagement from their Discord server. As if that wasn’t enough, the company made a surprising announcement of its plan to enter the hardware market. 

Source: X

Surprising? Not Really

While this might be an official announcement, Midjourney had been working on the hardware division for sometime now. 

Earlier this year, people observed that the former hardware engineering manager for Apple’s Vision Pro spatial computing headset, Ahmad Abbas, was appointed as the head of hardware at Midjourney in December last year. Abbas had also previously worked with Elon Musk’s Neuralink in the hardware design team. 

Interestingly, Abbas was also a former colleague of the founder of Midjourney, David Holz, at his venture Leap Motion. 

Looking …