How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

Wicked is holding space with record-breaking box office [Video]

Categories
Video Analysis for Marketing Insights

You’ve seen the interviews, and loved the memes. And it seems people are seeing and loving Wicked with this impressive opening.

The Jon M. Chu-directed spectacle launched this weekend after decades of development and a highly impressive marketing campaign, and it earned significant money. It’s reported that Wicked opened to $114M domestic and $164.2M worldwide.

It’s an amazing weekend for the film, which has set itself as a record-breaking success right off the bat. It’s the biggest global and domestic opening for a movie based on a Broadway show, surpassing the worldwide opening of 2012’s Les Miserables ($103M) and the domestic opening of Into the Woods ($31M).

It’s now the highest global opening of the year for a non-sequel, a spot previously held China’s Yoloat $112M. It’s been a sequel—and franchise-dominated year, so this new IP entering the film space shows that the musical name has held much weight. It’s also a great outing for …

5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
12 Steps to Create Videos