Will AI search suck the personality out of your brand? [Video]

Search has fundamentally changed since the introduction of AI overviews on the world’s biggest internet browsers – and there will be an impact on brands. Here’s what you should be preparing for.

Brands and agencies have raised concerns that the introduction of AI overviews on search engines will have implications for brands and will require marketers to adjust their search strategies.

The feature, rolled out in the US in May and the UK in August, leverages generative AI to scrape the web for relevant information and provide summarized responses to queries at the top of the search results page. The worry is that people can ask a question and find an answer without ever having to click on the website that originally published the information. News publishers have already been up in arms about the introduction of AI overviews and now the impact on content marketing is being felt.

HubSpot’s chief …

Tags AI, Machine Learning, Predictive Analytics