On Nov. 6, the day after the U.S. elections, more than 115,000 users deactivated their accounts on X. That’s the most in a single day since the mercurial Elon Musk took the company’s helm.
On the other hand, Threads and Bluesky have seen an astronomical rise in new accounts. Bluesky says its user base is now over 15 million and Instagram head Adam Mosseri of Meta says Threads has now surpassed 275 million monthly active users. That activity falls somewhere between 60% and 65% of activity on X, and it’s only expected to grow.
What does this mean for marketing?
Should you and your brand join Bluesky or build a brand page on Threads?
We asked CMI’s chief strategy advisor, Robert Rose, for his take. Read on or watch this video:
Users are flying the X coop
Call it the great flight from birds to butterflies — the growing migration of celebrities, influencers, and major organizations leaving X for the rising social media platform Bluesky.
Actors, directors, musicians, journalists, and now brands, agencies, and marketing …