‘Windows Intelligence’: Microsoft might be rebranding its Windows AI tools [Video]

According to Windows Central, Microsoft might be looking to rebrand its collection of Windows AI capabilities under a new name.

A couple of weeks ago, one Twitter user was digging through the AppPrivacy.adml file in the latest version of Windows 11 and found references to something called “Windows Intelligence.” Specifically, a setting called “Let Apps Access Windows Intelligence.”

Microsoft has up until now been using the name “Copilot” for over a year to identify its suite of AI-powered tools and features. However, keen readers will remember that Copilot itself was a rebranding of what was previously known as Bing Chat, with the term “copilot” reminiscent of GitHub’s AI-driven Copilot code completion tool.

Now, it seems that Microsoft might be repeating history, except this time following in the footsteps of Apple. A few months ago, Apple announced its own collection of AI tools under the name Apple Intelligence. Could it be that Microsoft wants to hitch onto Apple’s coattails?

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