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Woman travels A Thousand Miles for abortion in Center for Reproductive Rights campaign [Video]

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Video Analysis for Marketing Insights

According to a New York Times report, over 170,000 Americans had to travel out of state to get reproductive care services in 2023; since Roe v. Wade was overturned in 2022, 20 states have banned or severely restricted abortion.

A new campaign from the Center for Reproductive Rights uses Vanessa Carlton’s 2001 song “A Thousand Miles” to illustrate the lengths required to receive reproductive healthcare. Over two minutes, viewers watch a woman travel out of her home state of Texas to receive reproductive care.

The woman drives for a full day and sleeps in her car on the side of the highway to make her appointment the next day. At one point, when she stops to refuel her car, she crosses paths with a family with a child and a young woman at the gas station. When she enters the clinic, she spots them again, hinting that they may have been making a trek similar to …

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