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Women’s Aid – Hurricane Media [Video]

Categories
Interactive and Immersive Marketing

We produced three 90-second films using real survivor audio interviews paired with visuals of actresses to preserve anonymity. Drawing directly from survivor testimonies, the narratives highlighted emotions like claustrophobia and fear, ensuring authenticity.

The project was led by a female director to maintain sensitivity and filmed in team members’ homes to manage costs. To maximise impact, we created social edits that were activated and sustained on social media.

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