In anticipation of World Nature Conservation Day, Canopy, a solutions-driven environmental non-profit, launched a powerful new video to spotlight the severe environmental impact of paper packaging on the world’s most climate and biodiversity critical forests.
World Nature Conservation Day, celebrated globally on July 28th, is dedicated to raising awareness about the importance of preserving and protecting the natural world. As the global demand for paper packaging soars, this timely video aims to highlight the alarming annual loss of 3.1 billion trees for paper packaging, equating to two soccer pitches of forest being destroyed every second, often from critical, biodiverse, and irreplaceable ecosystems.
Featuring striking animation through the streets of London, the video underscores the urgent need to transform the packaging supply chain to lower-impact, more circular alternatives.
“To protect biodiversity and stabilize the world’s climate, we need to keep forests standing,” said Nicole Rycroft, Founder and Executive Director of Canopy. “This World Nature Conservation Day, we aim …