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WWE & Cosm Announce Multi-Year Partnership [Video]

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Interactive and Immersive Marketing

WWE has announced a brand-new partnership.

On February 1, WWE will host the 2025 Royal Rumble from Lucas Oil Stadium in Indianapolis, Indiana, with USA-based fans able to watch from home via the Peacock streaming service. Thanks to a new partnership, some fans now also have the option to watch it, and several other premium live events, in “Shared Reality.”

Per a press release, WWE has reached a multi-year with Cosm, a leading immersive technology, media and entertainment company, that will allow fans to view WWE PLEs in “Shared Reality” at Cosm’s experiential venues in Los Angeles and Dallas. This partnership will kick off with the 2025 Royal Rumble at Cosm Dallas, followed by the showing of Elimination Chamber at both Cosm Dallas and Cosm Los Angeles on March 1.

“At Cosm, we bring fans together to experience the biggest and best events in the world, wherever those events may be taking place,” said Peter Murphy, Senior Vice …

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