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Interactive and Immersive Marketing

WWE Signs Multi-Year Deal To Broadcast Major Events in VR [Video]

WWE has announced a major multi-year partnership with Cosm, an immersive technology and entertainment company, to bring its premium live events to fans in “Shared Reality,” per a press release.

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This collaboration will allow fans to experience WWE events like WrestleMania, SummerSlam, and the Royal Rumble in Cosm’s experiential venues in Los Angeles and Dallas.

Cosm’s large-scale 87-foot diameter 12K+ LED domes, located at Hollywood Park in Los Angeles and Grandscape in Dallas, will provide fans with a virtual front-row seat to major WWE events.

The technology merges high-quality visuals with the energy of the live crowd, creating an immersive experience that bridges the virtual and physical worlds.

Stephanie McMahon, Paul “Triple H” Levesque and Mark Shapiro at the Netflix’s LA Premiere of WWE Monday Night RAW at Intuit Dome on January 6, 2025 in Inglewood, California. WWE/Getty Images

The partnership kicks off with the 2025 Royal Rumble in February, where fans …

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