Xumo Sees Sharp TVs as Groundbreaking Move into Premium Tier Beet.TV [Video]

LAS VEGAS — Free ad-supported streaming TV (FAST) operator Xumo is partnering with Japanese electronics manufacturer Sharp to make its platform the operating system on a new line of Sharp TVs.

Xumo plans to launch with Sharp “this year” on sets ranging from 50- to 85-inch screens in the Sharp Aquos QLED series, said Stephanie Cassi, SVP of sales and marketing at Xumo, in this video interview with Beet.TV.

“This is really our first foray with a more premium partner, a super well-established brand with Sharp, that’s been around in the industry for a really long time. I’m really excited about it,” Cassi said.

The collaboration aims to provide a seamless consumer experience by combining Sharp’s high-quality hardware with Xumo’s user-friendly platform.

“Our platform is really about ease of use,” Cassi said.

“We have a voice remote included with every TV, so you can universally search the platform and you …