Artificial intelligence chatbots can write scripts or poems that emulate the styles of Quentin Tarantino and Rupi Kaur in a matter of seconds.
When that happens, the original creatives should get paid for how their work contributes to large language models — much like Name, Image and Likeness (NIL) deals for college athletes, OpenAI CEO Sam Altman said at the New York Times’ DealBook Summit on Wednesday.
“I think we do need a new [standard] for how creators are going to get rewarded,” said Altman, whose company develops and runs the ChatGPT chatbot. “We need to find new economic models where creators can have new revenue streams.”
Developing such an economic model could be a difficult task, for myriad reasons — from establishing fair compensation structures and getting creatives to opt in to creating guardrails against potential system abuse. It’s unclear if, or when, paying people for how their work contributes to AI models would become the norm.
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